As the film,
Upside Down testifies, virtually no one involved with the label sacrificed the quality of their music for a cheap thrill and a few hits. While the music of the
Madchester scene sometimes came second to the band's excesses, Creation celebrated the making of music above all else. Mark, being the musical director of
Upside Down, had the mammoth task of making sure
all of Creation's bands were represented in the all-important score. "I also did a lot of the incidental music for
Upside Down." He adds, "I mean there are obviously two or three tracks by each of the bands featured, but all the music playing during the narratives, I made. It just goes from house music whenever somebody's talking about that scene to this weird discordant noise used when
Bobby Gillespie's talking about having a drug psychosis." He laughs, "So it was a kind of fun soundtrack to work on."

As for who had the final word on what music ended up in the film ,that was down to the artists themselves. "I think that apart from
My Bloody Valentine, everyone was quite happy to be on it." Mark says, "When they realised the legacy was in good hands and the film wasn't going to be some ridiculous dramatisation or whatever, I think everyone was okay with clearing their music for use in the film."
My Bloody Valentine's departure from Creation has been well documented. The general gist of it is, they were "unceremoniously booted off" by
Alan McGee for putting the label in debt, coupled with the fact that McGee and
Kevin Shields couldn't stand one-another personally. "It was all over between those two parties very early on." Mark confirms.
My Bloody Valentine however remain one of the labels greatest success stories, perhaps second only to
Oasis - another band who's extravagant demands cost McGee's struggling label dearly. Despite
Oasis's familiar bravado however, Mark reveals a surprising reaction by
Noel Gallagher to the film during it's pre-production. "Noel said to me, 'It's just gonna be another film about bloody
Oasis, mate!'" He laughs, "I think even
he was fed up with hearing about
Oasis at that stage and about how important they were." He continues, "
Oasis in fact come in quite late in the story, you know. They
were actually
the end of the Creation story as it happened." Mark recalls, "When
Oasis played Knebworth to a quarter of a million people, that's when Alan had his moment and said, 'this isn't us anymore. It's not Creation as I saw it.' It was like the moment when the Roman Empire got to its zenith and immediately started to crumble." Mark adds dramatically.

"Strangely enough, it was the early period of Creation when there was no money that felt like the strongest time within the label." Mark says, "We were refusing excesses, refusing to repeat ourselves, refusing to become over-blown or self-important and the same can be said for
Primal Scream,
Swervedriver,
The House Of Love and many of the other bands, but
Oasis I think started to repeat themselves after their first two or three albums until they ended up just referencing everything they'd done already." Mark suggests, "
Ride were kind of criticised for making album's that didn't sound like our first one, but we simply weren't interested in repeating what we had already done, you know." Mark touches on a good point, but I can't help thinking that making a follow up to such a striking debut album was never going to be a simple task for a young band still deeply interested in experimenting.
Nowhere was a sizable bump in the road, and a revelation to my ears at least. In hindsight it was for me perhaps what
The Byrds'
Eight Miles High might have sounded like to a youth in the 1960s. Digressions aside, Mark shifts his focus from the discussion and briefly moans about how cold he is as I'm suddenly reminded that England is currently going through its worse winter in decades.
"I can't complain too much though, at least its warm in the studio, where I spend most of my time these days." He smiles. His comment sparks a further discussion of one factor in making music I'd rarely contemplated. "I would love to be out in the Australian sunshine all the time but I wouldn't get any work done if I was." He laughs, "There's something about the dark skies and that slight feeling of melancholy that I find creatively stimulating. I've heard people say that because it rains so much in Manchester there's so much music being made. You almost can't deny the connection between that kind of environment and the kind of bands that came from that scene. A prime example of a band that appears to be affected by the climate here in Oxford is
Radiohead. If they had've come from LA or somewhere like that, I can't imagine they'd be making album's like
Kid A." He says, cracking up.

"I think LA would be the most boring place on earth to live, even though the
Beach Boys came out of LA who were genius, but whatever, I see it as being incredibly one-dimensional." He ads, "In Melbourne I know you have sometimes quite weird weather patterns which results in quite interesting music, but LA is pretty much the same season all year round and therefore seems to be a very creatively dead place. I think because of how people need varying dimensions in their environment to keep kind of mentally stimulated, the weather must play a role in that seeing as we are circumspect to it." I suggest to Mark that a global meteorological/musical hot spots map could easily prove or disprove his theory, "All I know is that when we were making
Nowhere, it was during many long cold nights and as I said to you before, that is my overriding memory of that time, and the feeling I get from hearing those songs back now is largely connected to the climate." Just as our conversation turns to
Kate Bush's 1985 single,
Cloudbusting and the songs' proposition that science could possibly harbor the secret of the weather control, and further more what that could mean for music, Mark's manager calls to remind him he has a cue of callers waiting. "I think this means we have to stop talking!" Indeed it does feel like a cliff hanger ending to our talk, but Mark is a man in demand, as you would expect of the creator of
Nowhere - one of music's great indefinable pleasures.